Course details
9
LESSONS
1
exercise
1:29h
DURATION
Beginner
SKILL LEVEL
English
LANGUAGE
1
CERTIFICATE
Skills you'll learn
#TagManagementSystem
Understand how a TMS works, what you do with it to manage all your tracking elements without touching to the code
#Implementation
Learn how to implement your main analytic tools through a TMS or directly in the code
#Setup
Learn to set up an analytic tool such as Google Analytics and Google Tag Manager with the best practices on the market
Your tutor's experience
Laurent worked as a consultant in digital transformation and marketing in a consulting company for five years. He worked as an account director in several digital ad agencies for six years. He realised many missions mixing data, tracking, dashboarding, and media optimisations such as:
- The externalisation of clients data to external partner agency
- The building of multi-channel dashboards
- The realisation of studies on data attribution, adtech selection, and media campaign performances.
He had the opportunity to work for an extensive portfolio of clients in banking, loan, insurance, PGC & retail. This unique experience allows for a global overview of methods, tools & processes used.
He also carried out interventions in business school for seven years, covering the same topics presented above. He’s got an impressive track record of positive feedback from his students and the professors he worked for.
Course features
UNLIMITED ACCESS
30 DAYS REFUND
ASSIGNEMENT REVIEWED
DAILY ASSISTANT
In this course you will be provided:
- an access to an example of setup on Google Tag Manager.
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