2.0 Hi and welcome in this course!

This course is part of a 5 courses bundle on webanalytics. All along, you will play the role of marketing director of the Google Merchandise Store.

The Google Merchandise Store is a goodie store of Google. The website is live, and I invite you to check it out. This store is facing a drop of revenue of 98% in 2019 vs. 2018. Your mission is to solve this issue.

On our journey to solve it, we have to go through several steps:

1. Follow an introduction to webanalytics
2. Create a data layer for the store ==> It’s this course
3. Setup, the essential tracking tools, needed
4. Build a dashboard to monitor the store
5. Take the right decisions by leveraging the data of the store.