Skills needed in digital marketing

Digital Marketing: 8 essential skills you need to know

Do you know what differentiates a good and not-so-good candidate for the same position in digital marketing? It’s his or her potential for upskilling. Hopefully, if you don’t feel confident enough, you can disrupt that by preparing now. Thanks to my 12 years of experience as a senior consultant and consulting director, I have concocted […]

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Manage your tasks using the agile scrum framework

Getting things done is about using a good framework, not being organized

How often do you find yourself overwhelmed with work? Gettings things done is a matter of survival at work. It causes stress and pressure. It’s provoking a high & constant mental charge that is polluting our work life. When looking for a solution, we will quickly find books with numerous pieces of advice, tools, and

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Digital Service Act

Digital Service Act | What are the impacts for online advertising ?

Digital Service Act | What are the impacts for online advertising ? The European Parliament recently voted for the DSA. The Digital Service act represents a new set of laws to create a safer digital space in which the fundamental rights of all users of digital services are protected. All over the press, people are talking about

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Google Analytics is banned

Google Analytics is banned! You have 2 main options to act now

Last month, the French national commission announced Google analytics was declared illegal… … concerning the European law on protecting private data (RGPD). Except that Google Analytics is the most used analytics tool in the world: it’s 70% of the French market and 75% of the world market… yeah, that’s what we call a market monopoly, my friends

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