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Language: English, French
Level: Beginner
Duration: 2 days (12h)
Location: Onsite or remote
What will you be able to do ?
- Understand the meaning of the possibilities of design thinking
- How to define your project problematic to comply with design thinking methodology
- How to understand and identify the insights of your targeted audience
- How to ideate and prototype a new product or service
- How to test your concept and get prepare for its development
Who is this course for ?
- CEO and entrepreneurs who need to create new services or products that answer people’s needs and expectations.
- Current and future digital managers who want to manage the launch of a new service/product or enhance existing ones.
What do you need for this course ?
A pc or laptop and an internet connection to access the online tools.
How is this course built ?
This course will mix theory and practice. Also, many examples will be shared from real professional experiences, such as the revamp of a client’s self-care.
It’s structured in 5 parts over two days:
- Introduction to design thinking
- Explanation of the meaning of design thinking
- Empathize and define the right problematic
- Ideate and prototype
- Test and prepare for development
About your tutor
Laurent worked as a consultant in digital transformation and marketing in a consulting company for five years. And six years in digital ad agencies. He led the revamp of a client’s self-care among the numerous missions that he accomplished. From the definition of the roadmap to the development. He took part in the design process and led the backlog of the project. Among others missions he did, there are for example:
- The coaching of the launch of a new offer for a bank.
- The making of the data-lab of a big PGC company
- The externalization of clients data to external partner agency
- The building of multi-channel dashboards
- The realization of studies on data attribution, adtech selection, and media campaign performances.
He had the opportunity to work for an extensive portfolio of clients in banking, loan, insurance, PGC & retail. This unique experience allows for a global overview of methods, tools & processes used.
He also carried out interventions in business school for seven years, covering the same topics presented above. He’s got an impressive track record of positive feedback from his students and the professors he worked for.
