Language: English, French
Level: Beginner
Duration: 2 days (12h)
Location: Onsite or remote
You’re launching a new business or product, and you fear missing some essential steps to track your activity? Are you a student and wish to better prepare for your subsequent work?
You will find everything you need in this bundle of 5 courses. From the tracking plan to your dashboard setup, in just one place.
What will you be able to do ?
- Write your tracking plan by your OKR (Objectives & Key Results)
- Implement & setup a tag management system (i.e. Google Tag Management) to implement your tags
- Implement & set up an analytics tool (i.e. Google Analytics) to track what’s happening on your website
- Build a dashboard on Google Data Studio to monitor your business
- Take the right decisions through data analysis
Who is this course for ?
- CEO and entrepreneurs who need to lay the foundations for monitoring their business and for optimizing it.
- Current and future digital managers who need to boost a project by making sure that everything is in place to measure and monitor their service or product.
What do you need for this course ?
A pc or laptop and an internet connection to access the online tools.
How is this course built ?
This course will mix theory and practice. Also, many examples will be shared from real professional experiences. You will put to practice the theoric parts of this courses with many exercises.
It’s structured in 5 parts over two days:
- Introduction to web analytics
- Create a data layer to detail all the information you need to track
- Setup the essential tracking tools needed for your business
- Build a dashboard to monitor your business performances
- Make the right decisions leveraging your client’s data
About your tutor
Laurent worked as a consultant in digital transformation and marketing in a consulting company during 5 years. He also worked as account director in several digital ad agency during 6 years. He realized many missions mixing data, tracking, dashboarding and media optimizations such as:
- The externalization of clients data to extrernal partner agency
- The building of a multi channel dashboards
- The realization of studies on data attribution, adtech selection and media campaign performances.
He had the opporunities to work for a large portfolio of clients in banking, loan, insurance, PGC & retail. This unique experience allows for a global overview of methods, tools & processes used.
He also carried out interventions in business school for 7 years covering the same topics presented above. He’s got an impressive track record of positive feedbacks from both its students and the professors he worked for.
