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Language: English, French
Level: Beginner
Duration: 1 day (6h)
Location: Onsite or remote
Introduction / Teasing
What will you be able to do ?
- Understand the true definition of AI and where it comes from.
- Understand how machine learning works with supervised and non-supervised model
- Understand how deep learning works with deep neural network
- Get prepared to handle an AI project with the rights tools, data, tech, and talents
- Understand the impacts of AI on digital marketing and digital transformation with practical uses-cases
Who is this course for ?
- CEO who needs to understand the true impact of AI on his/her business
- Entrepreneurs who want to leverage AI to boost his/her but needs a clear presentation of AI before going forward
- Future and current digital professionals who need to master the basics in AI to apply them to their current and future projects.
What do you need for this course ?
Internet connection.
How is this course built ?
XXXX
Theory and practice…
About your tutor
Laurent worked as a consultant in digital transformation and marketing in a consulting company for 5 years. He also worked as an account director in several digital ad agencies for 6 years. He realized many missions mixing data, tracking, dashboarding, and media optimizations such as:
- The making of the data-lab of a big PGC company
- The externalization of clients data to external partner agency
- The building of a multi-channel dashboards
- The realization of studies on data attribution, adtech selection, and media campaign performances.
He had the opportunity to work for a large portfolio of clients in banking, loan, insurance, PGC & retail. This unique experience allows for a global overview of methods, tools & processes used.
He also carried out interventions in business school for 7 years covering the same topics presented above. He’s got an impressive track record of positive feedback from both its students and the professors he worked for.
