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Course details
14
LESSONS
4
exerciseS
2:10h
DURATION
Beginner
SKILL LEVEL
English
LANGUAGE
1
CERTIFICATE
Skills you'll learn
#Data analysis
Learn what is data analysis, what is expected from it and how to do analysis your data.
#Google Analytics
Learn how to analyse data from Google Analytics to solve the mysterious drop of revenue of the Google Merchandise Store
#Data analysis process
After practicing, take a step back to understand the process followed to analyze data
Your tutor's experience
Laurent worked as a consultant in digital transformation and marketing in a consulting company for five years. He worked as an account director in several digital ad agencies for six years. He realised many missions mixing data, tracking, dashboarding, and media optimisations such as:
- The externalisation of clients data to external partner agency
- The building of multi-channel dashboards
- The realisation of studies on data attribution, adtech selection, and media campaign performances.
He had the opportunity to work for an extensive portfolio of clients in banking, loan, insurance, PGC & retail. This unique experience allows for a global overview of methods, tools & processes used.
He also carried out interventions in business school for seven years, covering the same topics presented above. He’s got an impressive track record of positive feedback from his students and the professors he worked for.
