2.0 Hi and welcome in this course!
This course is part of a 5 courses bundle on webanalytics. All along, you will play the role of marketing director of the Google Merchandise Store.
The Google Merchandise Store is a goodie store of Google. The website is live, and I invite you to check it out. This store is facing a drop of revenue of 98% in 2019 vs. 2018. Your mission is to solve this issue.
On our journey to solve it, we have to go through several steps:
- Follow an introduction to webanalytics
- Create a data layer for the store ==> It’s this course
- Setup, the essential tracking tools, needed
- Build a dashboard to monitor the store
- Take the right decisions by leveraging the data of the store.