Create a data layer to detail all the information to measure (2/5)

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2.1.1 How to write a datalayer that fits your Objectives and Key Results (OKR) ?

Create a data layer to detail all the information to measure (2/5) 2.1.1 How to write a datalayer that fits your Objectives and Key Results (OKR) ?

In the previous course : An introduction to webanalytics #1 we have been working on defining the OKR (Objectives & Key Results) of our business: the Google Merchandise Store. This step allows us to frame all our actions on web analytics and especially the definition of our datalayer.

If you did not yet pass this course, here are the elements:

Objective: To deliver the best quality goodies in a way that represent best Google’s brand core values

Key Results:

  • Reach a 50K$ turnover/month
  • Achieve a 4/5 satisfaction level on the reviews
  • Implement 3 new features on the website

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