Course details
9
LESSONS
2
exerciseS
2:08h
DURATION
Beginner
SKILL LEVEL
English
LANGUAGE
1
CERTIFICATE
Skills you'll learn
#Data layer
Understand what’s design a data layer and why do you need to start with it if you want to track online elements
#Metrics/ KPIs
Understand the differences between metrics and KPIs to write your own data layer
#OKR
Use the Objective & Key Results of your company to frame the content of your data layer
Your tutor's experience
Laurent worked as a consultant in digital transformation and marketing in a consulting company for five years. He worked as an account director in several digital ad agencies for six years. He realised many missions mixing data, tracking, dashboarding, and media optimisations such as:
- The externalisation of clients data to external partner agency
- The building of multi-channel dashboards
- The realisation of studies on data attribution, adtech selection, and media campaign performances.
He had the opportunity to work for an extensive portfolio of clients in banking, loan, insurance, PGC & retail. This unique experience allows for a global overview of methods, tools & processes used.
He also carried out interventions in business school for seven years, covering the same topics presented above. He’s got an impressive track record of positive feedback from his students and the professors he worked for.
Course features
UNLIMITED ACCESS
30 DAYS REFUND
ASSIGNEMENT REVIEWED
DAILY ASSISTANT
Contenu Cours
In this course you will be provided a template of datalayer. It will surely save you a lot of time when building one of your own. Also you will make sure to fulfill all the information needed.
