Language: English, French
Level: Beginner
Duration: 1 day (6h)
Location: Onsite or remote
What will you be able to do ?
- Understand how to collect and store client’s information
- Understand how to analyze your data and segment your audience
- Understand how to program and prepare a CRM media activation
Who is this course for ?
- Current and future digital managers who need to master all the tools chain value of CRM to activate media campaigns.
- CEO and entrepreneurs who need to understand how a CRM tools ecosystem works to foresee their future CRM strategy construction.
What do you need for this course ?
A pc or laptop and an internet connection to access the online tools.
How is this course built ?
You will participate in a challenging exclusive game in teams in this course. It will allow you to put immediately into practice the theoric part of the course. In this game, you will play a specific role. Your goal will be to build the most efficient CRM tools ecosystem to generate as many revenue points as possible.
It’s structured in 4 parts over one day:
- Means of collecting and storing customer data with some practical exercises
- Means and methods of data analysis and segmentation and some practical exercises
- Ways to program and automate a CRM marketing campaign
- A serious game
About your tutor
Laurent worked as a consultant in digital transformation and marketing in a consulting company for five years. And six years in digital ad agencies. He led the externalization of clients’ data to an external partner agency. He took in the design of data architecture and building a multi-channel dashboard to monitor the media campaigns. Among the others missions he did:
- The coaching of the launch of a new offer for a bank.
- The making of the data-lab of a big PGC company
- The realization of studies on data attribution, adtech selection, and media campaign performances.
He had the opportunity to work for an extensive portfolio of clients in banking, loan, insurance, PGC & retail. This unique experience allows for a global overview of methods, tools & processes used.
He also carried out interventions in business school for seven years, covering the same topics presented above. He’s got an impressive track record of positive feedback from his students and the professors he worked for.
