DIGITAL MARKETING, WEB ANALYTICS

Create a datalayer to detail all the information to measure (2/5)

Learn how to write the list of all the informations you need to measure to monitor your business performances.

(1 avis client)

25.21  TTC

Course details

Video

FORMAT

9

LESSONS

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2

exerciseS

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2:08h

DURATION

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Beginner

SKILL LEVEL

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English

LANGUAGE

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1

CERTIFICATE

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Skills you'll learn

#Data layer

Understand what’s design a data layer and why do you need to start with it if you want to track online elements

#Metrics/ KPIs

Understand the differences between metrics and KPIs to write your own data layer

#OKR

Use the Objective & Key Results of your company to frame the content of your data layer

What you'll do

You will take on the role of a web analyst

In this course, you’ll work for Google as a web analyst and, more specifically, for one of the eCommerce websites Google selling goodies of the brand: 

The Google Merchandise Store.

As a web analyst, you’ll be expected to handle the same responsibilities: 

  • The tracking and collection of data
  • The analysis of the data
  • The monitoring of the performances
Google Merchandise Store

You will be in charge of a mission

As a web analyst, you’ll have to write a list of all the variables and events on the website. It’s called a data layer.

It includes: 

  • The definition of the KPIs you would want to use to monitor the website’s performances.
  • The definition of the metrics to track on the website
  • The construction of the complete data layer expected for the website

You will use the same tools used by professionals

You don’t need fancy tools to complete that mission. 

Most of the time, web analysts use excel in building their data layer. 

It’s the most efficient and straightforward tool to do that job.

Excel logo
Laurent Gourion - Stealthworks

Your tutor will review your work

For most of the exercises, you will submit your work onto the platform to be reviewed by your tutor.  Those exchanges are precious as they’ll allow you to get personalized feedback on your work. 

You'll keep in touch with your tutor all along the course

You’ll have the possibility to keep in contact with your tutor either through: 

  • the chat
  • the comment section at the bottom of each lesson
  • the contact form
Real time chat
Evaluation test

You will pass an evaluation

At the end of your course, you’ll pass a quiz to confirm the acquisition of your new skill.

You’ll get your dedicated certificate if you obtain a score above 70%. 

Your learning platform

Interface of the learning platform

Our students' feedbacks

1 avis pour Create a datalayer to detail all the information to measure (2/5)

  1. BARTHELEMY CUGNIET (client confirmé)

    I liked the alternation between the theoretical parts and the exercises to do, which were not too long to do but which required some thought. The videos were a bit long but the course was overall very enjoyable.

Seuls les clients connectés ayant acheté ce produit ont la possibilité de laisser un avis.

Course content

Your tutor's experience

Laurent worked as a consultant in digital transformation and marketing in a consulting company for five years. He worked as an account director in several digital ad agencies for six years. He realised many missions mixing data, tracking, dashboarding, and media optimisations such as: 

  • The externalisation of clients data to external partner agency
  • The building of multi-channel dashboards
  • The realisation of studies on data attribution, adtech selection, and media campaign performances.

He had the opportunity to work for an extensive portfolio of clients in banking, loan, insurance, PGC & retail. This unique experience allows for a global overview of methods, tools & processes used.

He also carried out interventions in business school for seven years, covering the same topics presented above. He’s got an impressive track record of positive feedback from his students and the professors he worked for.

FAQs

You just have to send us an email at contact@stealthworks.me within 30 days after the purchase of the course. You will get your refund on the same credit card you used. 

Note that there can be some delay to receive the money depending on your bank. 

Once you purchase a course, you have lifetime access to its content. It includes all the lessons, the material, quizzes, templates, and links. Also, it includes the future updates made to the course.

Once a course is purchased, you cannot change it. 

For each course, we offer you a sample of lessons. You can judge by yourself their quality. Also, we plan on producing the entire course for free. They will be accessible when logged in. 

We focus on making our courses real tools for transferring our skills. At the end of each course, we aim at making you capable of doing things on your own or at least getting the ability to improve fast. For this, we provide lots of practical exercises in conditions as close as possible to the real ones. We also include illustrations for the theoretical parts. At last, most of the lessons are videos taken by the tutor.

Some lessons need a Gmail account. Apart from that, you need just time and effort  :-)  

Your assignment will be reviewed as soon as possible by your tutor. You will receive a notification once the review is done. However, you can advance in the course even if the assignment is not yet reviewed. 

You can contact us anytime by email (contact@stealthworks.me). We do our best to answer you as fast as possible.

Course features

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UNLIMITED ACCESS

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30 DAYS REFUND

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ASSIGNEMENT REVIEWED

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DAILY ASSISTANT

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