Your tutor will review & grade each of your assignement along with personalized feedback.
DIGITAL MARKETING, WEB ANALYTICS
How to make data-driven decisions [Track, Analyze, Monitor] (Pack 5 courses)
New business to launch? New skills to get? Find everything you need in web analytics to track, monitor, and analyze your business data. Play the role of a web analyst. Put your hands in the tools (Google Analytics, Google Tag Manager & Google Data Studio) to solve the mysterious drop of revenue of the Google Merchandise Store. Learn from the best practices of the market and methodologies after practicing.
99.00 € TTC
Soldes !
Course details
Video
FORMAT
5
COURSES
50
LESSONS
10
exerciseS
10:30 h
DURATION
Beginner
SKILL LEVEL
English
LANGUAGE
5
CERTIFICATES
Things you'll be able to do
- Measure your business performance and track your visitors behavior.
- Implement and setup the main analytical tools to track your website
- Monitor your performances with your own dashboard
- Take data-driven decision by leveraging your data
Skills you'll learn
#Data layer
Learn to build the foundations of your tracking. Write the list of elements to track with the best practices of the market
#Tracking setup
Learn to implement and setup the main analytical tools to track everything on your website
#Dashboarding
Learn how to design and build your own dashboard and put your hands in Google Data Studio
#Data analysis
Learn to analyse data on Google Analytics to solve the mysterious drop in revenue of the Google Merchandise Store
What you'll do
You will take on the role of a web analyst
In this course, you’ll work for Google as a web analyst and, more specifically, for one of the eCommerce websites Google selling goodies of the brand:
As a web analyst, you’ll be expected to handle the same responsibilities:
- The tracking and collection of data
- The analysis of the data
- The monitoring of the performances
You will be in charge of a mission
As a web analyst, you will experience the same tasks than a real professional
It includes:
- Getting up to date on weba analytics
- Writing a datalayer
- Implementing and setuping tracking tools
- Analyzing the website’s performances
- Building a dashboard to monitor your website
You will use the same tools used by professionals
You’ll use the main tools used by professional web analysts.
If they are so massively used, they are free (except for excel) and natively connected, making it much easier to leverage the data.
Your tutor will review your work
For most of the exercises, you will submit your work onto the platform to be reviewed by your tutor. Those exchanges are precious as they’ll allow you to get personalized feedback on your work.
You'll keep in touch with your tutor all along the course
You’ll have the possibility to keep in contact with your tutor either through:
- the chat
- the comment section at the bottom of each lesson
- the contact form
You will pass an evaluation at the end of each course
At the end of your course, you’ll pass a quiz to confirm the acquisition of your new skill.
You’ll get your dedicated certificate if you obtain a score above 70%.
Your learning platform
Our students' feedbacks
Course content
Introduction to web analytics (1/5)
19.00 € TTC
Leveraging your customer knowledge is key to the profitability of any business. Follow this course to learn how with web analytics
Introduction to web analytics (1/5)
Leveraging your customer knowledge is key to the profitability of any business. Follow this course to learn how with web analytics
19.00 € TTC
Take the right decisions leveraging your data (5/5)
25.00 € TTC
In this course you will be trained to analyze your data and put in place a data driven decision process to ensure you always take the right decisions
Take the right decisions leveraging your data (5/5)
In this course you will be trained to analyze your data and put in place a data driven decision process to ensure you always take the right decisions
25.00 € TTC
Build a dashboard to monitor your business performances (4/5)
25.00 € TTC
Practice to build your own dashboard with custom content and graphics. For that we will use a free and powerful tool: Google Data Studio.
Build a dashboard to monitor your business performances (4/5)
Practice to build your own dashboard with custom content and graphics. For that we will use a free and powerful tool: Google Data Studio.
25.00 € TTC
Setup the essential tracking tools needed for your business (3/5)
25.00 € TTC
Understand, Implement and configurate a tag management system and web analytics tools such as Google Tag Manager and Google Analytics.
Setup the essential tracking tools needed for your business (3/5)
Understand, Implement and configurate a tag management system and web analytics tools such as Google Tag Manager and Google Analytics.
25.00 € TTC
Create a datalayer to detail all the information to measure (2/5)
25.00 € TTC
Learn how to write the list of all the informations you need to measure to monitor your business performances.
Create a datalayer to detail all the information to measure (2/5)
Learn how to write the list of all the informations you need to measure to monitor your business performances.
25.00 € TTC
Your tutor's experience
Laurent worked as a consultant in digital transformation and marketing in a consulting company for five years. He worked as an account director in several digital ad agencies for six years. He realised many missions mixing data, tracking, dashboarding, and media optimisations such as:
- The externalisation of clients data to external partner agency
- The building of multi-channel dashboards
- The realisation of studies on data attribution, adtech selection, and media campaign performances.
He had the opportunity to work for an extensive portfolio of clients in banking, loan, insurance, PGC & retail. This unique experience allows for a global overview of methods, tools & processes used.
He also carried out interventions in business school for seven years, covering the same topics presented above. He’s got an impressive track record of positive feedback from his students and the professors he worked for.
FAQs
You just have to send us an email at contact@stealthworks.me within 30 days after the purchase of the course. You will get your refund on the same credit card you used.
Note that there can be some delay to receive the money depending on your bank.
Once you purchase a course, you have lifetime access to its content. It includes all the lessons, the material, quizzes, templates, and links. Also, it includes the future updates made to the course.
Once a course is purchased, you cannot change it.
For each course, we offer you a sample of lessons. You can judge by yourself their quality. Also, we plan on producing the entire course for free. They will be accessible when logged in.
We focus on making our courses real tools for transferring our skills. At the end of each course, we aim at making you capable of doing things on your own or at least getting the ability to improve fast. For this, we provide lots of practical exercises in conditions as close as possible to the real ones. We also include illustrations for the theoretical parts. At last, most of the lessons are videos taken by the tutor.
Some lessons need a Gmail account. Apart from that, you need just time and effort :-)
Your assignment will be reviewed as soon as possible by your tutor. You will receive a notification once the review is done. However, you can advance in the course even if the assignment is not yet reviewed.
You can contact us anytime by email (contact@stealthworks.me). We do our best to answer you as fast as possible.
Course features
UNLIMITED ACCESS
30 DAYS REFUND
ASSIGNEMENT REVIEWED
DAILY ASSISTANT
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