FINAL EVALUATION

L’Oréal, a French cosmetic company has just finished writing her objective, will you guess which one is it ?

Among the following which ones are indeed correct key results:

Your are responsible for the launch of a new service in your company, in which order should you do the following before even begin worrying about web-analytics ?

Please sort the answers in the right order with a drag & drop.

Your colleague, John advised you to track everything happening on the landing page (every call to action, time spent on the page, % of scrolling, heatmap), because we never know if we might need those informations. How should you answer ?

True or false ? In the googlemerchandisestore, they sell beer glasses:

The average basket is …..

During an emailing campaign, the number of routed emails corresponds to a data type…

Which KPIs have no relevancy for the following Key Result: Achieve a 4/5 satisfaction level on the reviews:

In your tracking plan, when you write variables such as (PC | Mobile | Tablet) it means for the developer:

My tracking manager, Stan, is advising me to track the display of a pop-up window as an event which action should you do ?

Which of the following assertions are true ?

It’s impossible to implement Google Tag Manager’s code without the help of a developer:

To setup the structure of a dashboard I need to follow the one of Google Analytics (audience, acquisition, behavior and conversion)

What’s the role expected from a dashboard ?

A storytelling is….

Among the following charts below, which one is best to represent the evolution of the conversion rate compared to the volume of sales ?

Mary is preparing for a data analysis and set up the following problematic to solve:

Understand why the Cost Per Sale (CPS) went up +25%

is it a correct problematic according to you ?

John finished his data analysis of the monthy media campaign and here is what he’s saying after:

• We managed to generate 500 visits
• We achieved a good level of 1500 likes and shares
• We generated up to 458 sales on the website.

What do you think about it ?

Sort the different steps of a decision-making process

A decision is the outcome of a team effort composed of the following.

Which ones should be part of the team ?