Do you know what differentiates a good and not-so-good candidate for the same position in digital marketing? It’s his or her potential for upskilling. Hopefully, if you don’t feel confident enough, you can disrupt that by preparing now. Thanks to my 12 years of experience as a senior consultant and consulting director, I have concocted […]
Digital Marketing: 8 essential skills you need to know Lire la suite »
Last month, the French national commission announced Google analytics was declared illegal… … concerning the European law on protecting private data (RGPD). Except that Google Analytics is the most used analytics tool in the world: it’s 70% of the French market and 75% of the world market… yeah, that’s what we call a market monopoly, my friends
Google Analytics is banned! You have 2 main options to act now Lire la suite »
Marketing has never had that much data. Yet, making the right decisions remains a challenge. Learn how a data-driven process helps overcome it.
How to make the right decisions in digital marketing ? Lire la suite »
