DIGITAL TRANSFORMATION, DESIGN THINKING

How to collect insights on your end users for your design project (3/5)

Learn how to do user research to collect insights on your final users. Define persona and a customer journey map for your design project.

29.24  TTC

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Course details

Video

FORMAT

13

LESSONS

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3

exerciseS

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2:35h

DURATION

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Beginner

SKILL LEVEL

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English

LANGUAGE

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1

CERTIFICATE

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Skills you'll learn

#Personae

How to define your ideal profiles targeted for your next design elements

#Customer Journey Map

How to identify the main pain points experienced by your personae all along their conversion path

#User Reseach

How to collect the essential insights on your end-users before diving in design

What you'll do

You will take on the role of a strategic designer

In this course, you’ll work for BHPhotovideo. It’s an eCommerce website selling electronic devices.  

As a strategic designer, you’ll be expected to handle the following responsibilities: 

  • The coordination of user research to collect insights on your targeted audience
  • The identification of points of friction in their customer journey map
  • The definition of solutions to solve them
  • The design of those solutions
BHPhotovideo website
Customer journey map

You will be in charge of a mission

As a strategic designer, you’ll need to conduct a user research to identify the key insights of the potential targeted audience.

It includes: 

  • The realization of an interview
  • The definition of personae
  • The definition of a customer journey map

You will use the same tools used by professionals

You don’t need fancy tools to complete that mission. 

Most of the time, strategic designers use PowerPoint and Word to conduct their user research

They’re the most efficient and straightforward tools to do that job.

Laurent Gourion - Stealthworks

Your tutor will review your work

For most of the exercises, you will submit your work onto the platform to be reviewed by your tutor.  Those exchanges are precious as they’ll allow you to get personalized feedback on your work. 

You'll keep in touch with your tutor all along the course

You’ll have the possibility to keep in contact with your tutor either through: 

  • the chat
  • the comment section at the bottom of each lesson
  • the contact form
Real time chat
Evaluation test

You will pass an evaluation

At the end of your course, you’ll pass a quiz to confirm the acquisition of your new skill.

You’ll get your dedicated certificate if you obtain a score above 70%. 

Your learning platform

Interface of the learning platform

Our students' feedbacks

1 avis pour How to collect insights on your end users for your design project (3/5)

  1. Stealthworks

    Feedback collected directly with the student:
    + What I liked was the recaps below the videos.
    + It’s a good platform. It looks like Google Digital Atelier. Same user experience. Good UX.
    – Can we fasten the videos? It’s a bit slow sometimes
    – Need videos with animations. For example, with small characters, different voices, more like stories. Like cartoons.
    Ikbal

Seuls les clients connectés ayant acheté ce produit ont la possibilité de laisser un avis.

Course content

Your tutor's experience

Laurent worked as a consultant in digital transformation and marketing in a consulting company for five years. And six years in digital ad agencies. He led the revamp of a client’s self-care among the numerous missions he accomplished. From the definition of the roadmap to the development. He took part in the design process and led the backlog of the project. Among others missions he did, there are for example:

  • The coaching of the launch of a new offer for a bank.
  • The making of the data-lab of a big PGC company
  • The externalization of clients’ data to external partner agency
  • The building of multi-channel dashboards
  • The realization of studies on data attribution, adtech selection, and media campaign performances.

He had the opportunity to work for an extensive portfolio of clients in banking, loan, insurance, PGC & retail. This unique experience allows for a global overview of methods, tools & processes used.

He also carried out interventions in business school for seven years, covering the same topics presented above. He’s got an impressive track record of positive feedback from his students and the professors he worked for.

FAQs

You just have to send us an email at contact@stealthworks.me within 30 days after the purchase of the course. You will get your refund on the same credit card you used. 

Note that there can be some delay to receive the money depending on your bank. 

Once you purchase a course, you have lifetime access to its content. It includes all the lessons, the material, quizzes, templates, and links. Also, it includes the future updates made to the course.

Once a course is purchased, you cannot change it. 

For each course, we offer you a sample of lessons. You can judge by yourself their quality. Also, we plan on producing the entire course for free. They will be accessible when logged in. 

We focus on making our courses real tools for transferring our skills. At the end of each course, we aim at making you capable of doing things on your own or at least getting the ability to improve fast. For this, we provide lots of practical exercises in conditions as close as possible to the real ones. We also include illustrations for the theoretical parts. At last, most of the lessons are videos taken by the tutor.

Some lessons need a Gmail account. Apart from that, you need just time and effort  :-)  

Your assignment will be reviewed as soon as possible by your tutor. You will receive a notification once the review is done. However, you can advance in the course even if the assignment is not yet reviewed. 

You can contact us anytime by email (contact@stealthworks.me). We do our best to answer you as fast as possible.

Course features

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UNLIMITED ACCESS

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30 DAYS REFUND

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ASSIGNEMENT REVIEWED

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DAILY ASSISTANT

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