3.1 Collect insights on the final users of your project

Key Learnings:
  • An insight is what triggers the behavior of a person.
  • The collection of insight or user research needs to be done through empathy, which is to put yourself in someone else’s shoes.
  • There are different types of inquiries for a user research:
    • The interview
    • The live my life
    • The focus group
    • The shadowing

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