4.1.1 What’s a brainstorming session ?
- The ideation steps aims at, in the design thinking methodology, finding solutions to the problem defined beforehand in the project.
- A brainstorming session is organized in two main parts:
- The divergent part (aka the purge) during which all the participants note down their ideas without limitation
- The convergent part is when each participant shares their ideas and selects the best ones.
- It is possible to organize your workshop remotely with the help of online tools such as: Mural, Miro or Klaxoon.
Some elements that you will need for the next lessons:
- Persona: Persona Canvas_John
- Customer Journey Map: Customer Journey Map
- Details on the new assistance service of BHPhotovideo: Details on the new assistance service
If you already passed the previous course and "Empathise and define", then you can use your own inputs: Persona and customer journey map.