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Course details
7
LESSONS
0:45h
DURATION
Beginner
SKILL LEVEL
English
LANGUAGE
1
CERTIFICATE
Skills you'll learn
#Web-analytics
Understand what’s web-analytics, what you can do with this approach, and why it is so massively used nowadays
#Main concepts
Understand the main concepts of web-analytics: dimension, segments, metrics and sources
#Origin
Understand the origin of web-analytics and whatt makes it so powerful to help take data driven decisions
Your tutor's experience
Laurent worked as a consultant in digital transformation and marketing in a consulting company for five years. And six years in digital ad agencies. He led the revamp of a client’s self-care among the numerous missions he accomplished. From the definition of the roadmap to the development. He took part in the design process and led the backlog of the project. Among others missions he did, there are for example:
- The coaching of the launch of a new offer for a bank.
- The making of the data-lab of a big PGC company
- The externalization of clients’ data to external partner agency
- The building of multi-channel dashboards
- The realization of studies on data attribution, adtech selection, and media campaign performances.
He had the opportunity to work for an extensive portfolio of clients in banking, loan, insurance, PGC & retail. This unique experience allows for a global overview of methods, tools & processes used.
He also carried out interventions in business school for seven years, covering the same topics presented above. He’s got an impressive track record of positive feedback from his students and the professors he worked for.
