3.0 Hi and welcome in this course

If you have already watched the preview video on the course page, I advise you to skip the one below and go to the following lesson.

Key Learnings:

• In this course, you will play the role of a strategic designer for BHPhotoVideo. Your mission is to help this company design a new service dedicated to smartphone purchasers.
• You will learn the fundaments of a successful design project, including:
  • The collection of insights on your final users
  • The definition of a persona
  • The definition of a customer journey map
  • The definition of a problematic for a design project.
• In our journey, you will be given exercises. So be ready to practice 🙂