3.1 How does a tag management system tool such as Google Tag Manager work ?
In the previous course: Create a data layer to detail all the information to measure #2, we have been working on defining the data layer of our business: the Google Merchandise Store. This step allows us to frame our work to configure our tracking tools.
If you did not yet pass this course, the recap element is in the Materials section above.
Links to the different videos from Measureschool Youtube channel:
- Install GTM: https://www.youtube.com/watch?v=Z9odAJjuNEg
- Install Google Analytics Universal via GTM: https://www.youtube.com/watch?v=zAULjqlNDgY
- Install GA4 via GTM: https://www.youtube.com/watch?v=ymSRm6WUmkY
- Learn how to track a button via GTM: https://www.youtube.com/watch?v=r87A-Ql2czg
- Learn how to track a form via GTM: https://www.youtube.com/watch?v=PZA-5Nav0Bo
- Learn how to setup Ecommerce to track your sales and purchase funnel:
- https://www.youtube.com/watch?v=xgLGWvhOyHU
- https://www.youtube.com/watch?v=3G5wvjC1rHo
- https://www.youtube.com/watch?v=OpUtb_Grl2A
Tip: To get access to the code of a specific element on any website just click right in your brower on the element and click on: Inspect.
Recap of our work on the data layer definition for the Google Merchandize Store including:
- The OKR ( Objective & Key Results)
- The list of KPIs to follow for each Key Result
- The list of metrics to track