Course details
13
LESSONS
3
exerciseS
2:35h
DURATION
Beginner
SKILL LEVEL
English
LANGUAGE
1
CERTIFICATE
Skills you'll learn
#Personae
How to define your ideal profiles targeted for your next design elements
#Customer Journey Map
How to identify the main pain points experienced by your personae all along their conversion path
#User Reseach
How to collect the essential insights on your end-users before diving in design
Your tutor's experience
Laurent worked as a consultant in digital transformation and marketing in a consulting company for five years. And six years in digital ad agencies. He led the revamp of a client’s self-care among the numerous missions he accomplished. From the definition of the roadmap to the development. He took part in the design process and led the backlog of the project. Among others missions he did, there are for example:
- The coaching of the launch of a new offer for a bank.
- The making of the data-lab of a big PGC company
- The externalization of clients’ data to external partner agency
- The building of multi-channel dashboards
- The realization of studies on data attribution, adtech selection, and media campaign performances.
He had the opportunity to work for an extensive portfolio of clients in banking, loan, insurance, PGC & retail. This unique experience allows for a global overview of methods, tools & processes used.
He also carried out interventions in business school for seven years, covering the same topics presented above. He’s got an impressive track record of positive feedback from his students and the professors he worked for.
