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Language: English, French
Level: Beginner
Duration: 1 day (6h)
Location: Onsite or remote
What will you be able to do ?
- Define a digital media strategy for your business
- Select the proper digital channels and targeted audience
- Prepare your website for the incoming traffic from your media campaigns
Who is this course for ?
- CEO and entrepreneurs who need to generate traffic and business using digital ad campaigns.
- Current and future digital managers who want to set up acquisition media campaigns for their company.
What do you need for this course ?
A pc or laptop and an internet connection to access the online tools.
How is this course built ?
This course will mix theory and practice. Also, many examples will be shared from real professional experiences, such as the ones coming from the many media campaigns done for my previous clients.
It’s structured in 5 parts over two days:
- Introduction to digital media
- How to integrate digital in a marketing strategy
- How to prepare your website for media campaigns
- Discover and understand how works the main digital channels
About your tutor
Laurent worked as a consultant in digital transformation and marketing in a consulting company during 5 years. He also worked as account director in several digital ad agency during 6 years. He realized many missions mixing data, tracking, dashboarding and media optimizations such as:
- The externalization of clients data to extrernal partner agency
- The building of a multi channel dashboards
- The realization of studies on data attribution, adtech selection and media campaign performances.
He had the opporunities to work for a large portfolio of clients in banking, loan, insurance, PGC & retail. This unique experience allows for a global overview of methods, tools & processes used.
He also carried out interventions in business school for 7 years covering the same topics presented above. He’s got an impressive track record of positive feedbacks from both its students and the professors he worked for.
