DIGITAL MARKETING, WEB ANALYTICS

Introduction to web analytics (1/5)

Leveraging your customer knowledge is key to the profitability of any business. Follow this course to learn how with web analytics

(1 avis client)

19.00  TTC

Course details

7

LESSONS

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0:45h

DURATION

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Beginner

SKILL LEVEL

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English

LANGUAGE

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1

CERTIFICATE

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Skills you'll learn

#Web-analytics

Understand what’s web-analytics, what you can do with this approach, and why it is so massively used nowadays

#Main concepts

Understand the main concepts of web-analytics: dimension, segments, metrics and sources

#Origin

Understand the origin of web-analytics and whatt makes it so powerful to help take data driven decisions

What you'll do

You will take on the role of a web analyst

In this course, you’ll work for Google as a web analyst and, more specifically, for one of the eCommerce websites Google selling goodies of the brand: 

The Google Merchandise Store.

As a web analyst, you’ll be expected to handle the same responsibilities: 

  • The tracking and collection of data
  • The analysis of the data
  • The monitoring of the performances
Google Merchandise Store
Web analyst

You will be in charge of a mission

As a web analyst, you’ll have to get up to date on the fundaments of web analytics

It includes: 

  • Understanding what is a web analytics
  • Understanding what is the potential of web analytics
  • Understanding the main mistakes made in web analytics
Real time chat

You'll keep in touch with your tutor all along the course

You’ll have the possibility to keep in contact with your tutor either through: 

  • the chat
  • the comment section at the bottom of each lesson
  • the contact form

You will pass an evaluation

At the end of your course, you’ll pass a quiz to confirm the acquisition of your new skill.

You’ll get your dedicated certificate if you obtain a score above 70%. 

Evaluation test

Your learning platform

Interface of the learning platform

Our students' feedbacks

1 avis pour Introduction to web analytics (1/5)

  1. BARTHELEMY CUGNIET (client confirmé)

    I really liked the template, with a lot of easy to understand examples. The only point of improvement I noticed is the lack of visuals: for example add a slide with the points to remember, or bullets points in a corner to see the different parts of the video

Seuls les clients connectés ayant acheté ce produit ont la possibilité de laisser un avis.

Course content

Your tutor's experience

Laurent worked as a consultant in digital transformation and marketing in a consulting company for five years. And six years in digital ad agencies. He led the revamp of a client’s self-care among the numerous missions he accomplished. From the definition of the roadmap to the development. He took part in the design process and led the backlog of the project. Among others missions he did, there are for example:

  • The coaching of the launch of a new offer for a bank.
  • The making of the data-lab of a big PGC company
  • The externalization of clients’ data to external partner agency
  • The building of multi-channel dashboards
  • The realization of studies on data attribution, adtech selection, and media campaign performances.

He had the opportunity to work for an extensive portfolio of clients in banking, loan, insurance, PGC & retail. This unique experience allows for a global overview of methods, tools & processes used.

He also carried out interventions in business school for seven years, covering the same topics presented above. He’s got an impressive track record of positive feedback from his students and the professors he worked for.

FAQs

You just have to send us an email at contact@stealthworks.me within 30 days after the purchase of the course. You will get your refund on the same credit card you used. 

Note that there can be some delay to receive the money depending on your bank. 

Once you purchase a course, you have lifetime access to its content. It includes all the lessons, the material, quizzes, templates, and links. Also, it includes the future updates made to the course.

Once a course is purchased, you cannot change it. 

For each course, we offer you a sample of lessons. You can judge by yourself their quality. Also, we plan on producing the entire course for free. They will be accessible when logged in. 

We focus on making our courses real tools for transferring our skills. At the end of each course, we aim at making you capable of doing things on your own or at least getting the ability to improve fast. For this, we provide lots of practical exercises in conditions as close as possible to the real ones. We also include illustrations for the theoretical parts. At last, most of the lessons are videos taken by the tutor.

Some lessons need a Gmail account. Apart from that, you need just time and effort  :-)  

Your assignment will be reviewed as soon as possible by your tutor. You will receive a notification once the review is done. However, you can advance in the course even if the assignment is not yet reviewed. 

You can contact us anytime by email (contact@stealthworks.me). We do our best to answer you as fast as possible.

Course features

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UNLIMITED ACCESS

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30 DAYS REFUND

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ASSIGNEMENT REVIEWED

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DAILY ASSISTANT

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