How to manage a digital project using scrum ? (1/5)

Laurent worked as a digital transformation and marketing consultant in a consulting company for five years. And six years in digital ad agencies. He led the revamp of a client’s self-care among the numerous missions he accomplished. From the definition of the roadmap to the development. He was product owner in a 2-year-long project. Among other missions he did, there are for example:

• The coaching of the launch of a new offer for a bank.
• The making of the data lab of a big PGC company
• The externalization of clients’ data to an external partner agency
• The building of multi-channel dashboards
• The realization of studies on data attribution, adtech selection, and media campaign performances.

He had the opportunity to work for an extensive portfolio of clients in banking, loan, insurance, PGC & retail. This unique experience allows for a global overview of methods, tools & processes.

He also carried out interventions in business school for seven years, covering the same topics presented above. He’s got an impressive track record of positive feedback from his students and the professors he worked for.