5.1.2 Focus on the guerilla testing

Key learnings:
  • Guerilla is a quick and straightforward way to test your design elements. It could be done in the street, in a bar, in a café… In return for a free coffee, one person will share their feedback on your design.
  • It’s cheap and fast to organize.
  • Nielsen first introduced it in 1994 to overcome the costly existing user testing session.
  • But there are some limitations as well:
    • A too-small number of participants will create bias
    • A non-representative set of participants will also create bias.
  • No more than 5 participants are enough to detect 85% of your problem.

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